Die neue Typographie

Die neue Typographie❰Reading❯ ➶ Die neue Typographie Author Jan Tschichold – Jobs-in-kingston.co.uk Since its initial publication in Berlin in 1928 Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age First published in Engl Since its initial publication in Berlin in Jan Tschichold's The New Typography has been recognized as Die neue MOBI :¿ the definitive treatise on book and graphic design in the machine age First published in English in with an excellent introduction by Robin Kinross this new edition includes a foreword by Rich Hendel who considers current thinking about Tschichold's life and work. Like many folks who have read this book I was simultaneously impressed with the intellect and repulsed by the arrogance Mr Tschichold This book is enlightening and maddeningly annoying Nonetheless it's essential reading to anyone who studies graphic design Feel free to skip the DIN charts in the back Yeesh Between 25 and 3 starsOut of curiosity I picked this book What is typography?Jan Tschichold published this book in 1920 almost a hundred years ago during a time when most of the newspapers business letters business cards basically any printed form of text was wild and not standardized For instance the first letter of headlines would be ridiculously decorated and centered instead of placed to the left Business cards would appear in all types of different sizes instead of the now common A7 size Posters would include over five different font sizes and fonts So Tschichold advocated for standardization functionality clarity instead of artistic decorations bringing costs down oh and did I mention standardization He openly criticizes the old ways and pushes for clear breaks from the past He also supported photography as a means for illustration to fulfill demands of readers that only want to skim texts and that expression should be reflective of the presenceAs I read this I wondered what would Tschichold think of typography advertisement magazines marketing photoshop and social media of today? Kyle from work gave me this to read because I had told him about my book a week project and I am glad because this is clearly a CRITICAL MOMENT in graphic design that I’ve never really gave much consideration to before but yeah true there must have been this volatile period of transition between the old gothic aesthetic and this new sleek look we describe as “modern” I will say this was very tough for me to get through Tschichold definitely has some valuable things to say but he’s very arrogant about his often extremely strict guidelines and SO redundant Sans serif Left Align Standardize I get it I think it’s tough to judge because I’m reading this nearly 100 years after it was written so times and norms are completely different now but what I loved about this was the way it took me back on the timeline of graphic design and demonstrated what a “design movement” looks like and also made me realize that “good design” is completely relative That said there were many examples in the book that still today so much later I found very impressive This book is definitely intended especially if you’re reading it at this point for a super niche audience so would only recommend to someone that’s really jazzed on the history of typography and how graphic design came to be the way it is today Otherwise I would say don’t endure the struggle Amazing read and inspired me to pursue design with rigor and focus But it's important to look at books Jan Tschichold wrote after this He flipped his view on many of the things he was adamant about here and chalks it up partially to a subconscious affect of Nazi Totalitarianism growing up in Germany So interesting to see a designer shift perspectives and reflect and I wish it happened in design today It's a good reminder that the craft of design is an unfolding experiment that's often a response to echo of new and changing mediums the cultural Zeitgeist not a rigid science with rules set in stone Unfortunately I worry that many designers reading this book in school and otherwise will consider this a stone tablet rather than a flag in time for a great designer uite an interesting book so if you work in publishing and are able to understand Tschichold's influence in today's publicationsRecommended to book designers and any people interested in the history of graphic design and typography I would even say an essensial book to understand where a lot of today's standards of design comes from Reading this chapter by chapter as assigned for my Topography class The definitive manifesto for visual communication in the machine age encapsulating the art historical moment when subjective romanticism gave way to streamlined objectivity as befitting a new world in which only the collective union of precision and soul was then appropriate If you have any interest in typography or graphic design then this is one book you must readTschoichold is the originator of almost all the principles of modern type layout heavily influenced by the Constructivist art of Kandinsky and Moholy Nagy The famed Swiss Movement merely implemented the guidelines he sets out in this book Any yet he was largely written out of typographic history because he later recanted and returned to traditional centered layouts and serif fonts He described his early writings as too authoritarian and given his experiences in Nazi Germany this sat uncomfortably with himThe book is possibly the only early treatise on typography designed for practical use not theoretical debate The book's examples are the normal stock in trade of any printer or designer; letterheads business cards posters all rendered in standard sans serif fonts usually Akzidenz Grotesk The before and after format shows you just how radical a change he proposed and his examples would still be perfectly usable 80 years later This book is an interesting read from a design history standpoint It was originally written in 1928 by a 26 year old designer who abandoned many of the edicts within the following 5 years However some of his ideas still hold true we should indeed design for today's technology rather than trying to force all that we can do today into yesterday's rigid confines Tschichold argued in favor of standardized paper sizes and using photos in design It's mind boggling in our time to think those things were resisted when they were new It was fun to read Tschichold's early ideas on book design knowing that he would go on to change book design as we still know it today through his work at Penguin The 1928 classic on modern typography is worth reading for those who are interested in the historical jump from classic book typography and advertising typography to how we think about type today Much of the book still hold relevance for typographers today but the last part is a little dated It is of a manifesto to printers to standardize page and paper sizes which has already happened031608

Die neue Typographie ePUB ñ Die neue  MOBI :¿
  • Paperback
  • 288 pages
  • Die neue Typographie
  • Jan Tschichold
  • English
  • 01 July 2015
  • 9780520250123