Television Is the New Television

Television Is the New Television Twenty Years After The Netscape IPO, Ten Years After The Birth Of YouTube, And Five Years After The First IPad, The Internet Has Still Not Destroyed The Giants Of Old Media CBS, News Corp, Disney, Comcast, Time Warner, And Their Peers Are Still Alive, Kicking, And Making Big Bucks The New York Times Still Earns Far From Print Ads Than From Digital Ads Super Bowl Commercials Are Valuable Than Ever Banner Ad Space On Yahoo Can Be Bought For A Relative Pittance.Sure, The Darlings Of New Media Buzzfeed, HuffPo, Politico, And Many Keep Attracting Ever Traffic, In Some Cases Truly Phenomenal Traffic But As Michael Wolff Shows In This Fascinating And Sure To Be Controversial Book, Their Buzz And Venture Financing Rounds Are Based On Assumptions That Were Wrong From The Start, And Become Wrong With Each Passing Year The Consequences Of This Folly Are Far Reaching For Anyone Who Cares About Good Journalism, Enjoys Bingeing On Netflix, Works With Advertising, Or Plans To Have A Role In The Future Of The Internet.Wolff Set Out To Write An Honest Guide To The Changing Media Landscape, Based On A Clear Eyed Evaluation Of Who Really Makes Money And How His Conclusion The Web, Social Media, And Various Mobile Platforms Are Not The New Television Television Is The New Television.We All Know That Google And Facebook Are Thriving By Selling Online Ads But They Re Aggregators, Not Content Creators As Major Brands Conclude That Banner Ads Next To Text Basically Don T Work, The Value Of Digital Traffic To Content Driven Sites Has Plummeted, While The Value Of A Television Audience Continues To Rise Even If Millions Now Watch Television On Their Phones Via Their Netflix, Hulu, And HBO GO Apps, That Doesn T Change The Balance Of Power Television By Any Other Name Is The Game Everybody Is Trying To Win Including Outlets Like The Wall Street Journal That Never Used To Play The Game At All.Drawing On His Unparalleled Sources In Corner Offices From Rockefeller Center To Beverly Hills, Wolff Tells Us What S Really Going On, Which Emperors Have No Clothes, And Which Supposed Geniuses Are Due For A Major Fall Whether He Riles You Or Makes You Cheer, His Book Will Change How You Think About Media, Technology, And The Way We Live Now. Potentially a good book with some valid points, but it is difficult to be sure amid the muddled writing style are we in past or present tense and lack of focus The short chapters fail to make any one t
You have to take Michael Wolff with many grains of salt which he conveniently provides , but this book is mostly a terrific winnowing down of the current state of things when it comes to the media entertainment industry and the renaissance remaking all of it The central argument is that the digital revolution is surprise, surprise not the triumphant revolution it promised to be Content does not want to be free, nor can our economy afford for it to be, nor will the consumer ever be satisfied You have to take Michael Wolff with many grains of salt which he conveniently provides , but this book is mostly a terrific winnowing down of the current state of things when it comes to the media entertainment industry and the renaissance remaking all of it The central argument is that the digital revolution is surprise, surprise not the triumphant revolution it promised to be Content does not want to be free, nor can our economy afford for it to be, nor will the consumer ever be satisfied with the product that comes cheaply as possible It s strong medicine, especially, for cord cutters and those who advocate a la carte solutions to the big, bad cable company I enjoyed the book and agreed with most of Wolff s conclusions and observations You do have to put up with his own sense of rhythm when it comes to writing The man sure loves a series of commas compounded with da
I work in the television and digital media businesses, and I have witnessed all of the trends that Wolff describes, but until reading this book I never quite put them together in the same way that Wolff has done That is enough by itself for this book to get four stars from me Wolff s thesis is that cultural and commercial pressures are pushing digital media in the direction of commodified lowest common denominator mass content, while at the same time related but somewhat different cultural and I work in the television and
The chapters are short, and some of the content deserves to be a bit clearer in terms of direction or focus, but the big ideas are certainly worthy of thought In many ways this is a sentimental story about the love of t.v. It isthan mere sentiment though, as it insists that t.v., despite the war of the digital.age, is still alive and well I suspect the book echos much of what those of us who grew up in the age of television already have been thinking that the war between digital and te The chapters are short, and some of the content deserves to be a bit clearer in terms of direction or focus, but the big ideas are certainly worthy of thought In many ways this is a sentimental story about the love of t.v. It isthan mere sentiment though, as it insists that t.v., despite the war of the digital.age, is still alive and well I suspect the book echos much of what those of us who grew up in the age of television already have been thinking that the war between digital and television is not as clear cut as the trend of cable cutting makes it appear The author simply helps to make sense of the why questions, while addressing some fears,.defining his general thesis that once we navigate through the mass amounts of drivel that the digital landscape has produced, what we find
Didn t love it It was kind of painful to read and a bunch of stuff I already knew It talks a lot about how digital doesn t really have the revenue of TV I get that It also talks about how all of digital is just heading toward TV anyway since you just stream to your television I get that too And then it goes into how everything is just videos of one kind or another on most of the successful channels including Facebook and YouTube now I get that Bottom line is people want great content in Didn t love it It was kind of painful to read and a bunch of stuff I already knew It talks a lot about how digital doesn t really have the revenue of TV I get that It also talks about how all of digital is just heading toward TV anyway since you just stream to your television I get that too And then it goes into how everything is just videos of one kind or another on most of the successful channels including Facebook and YouTube now I get that Bottom line is people want great content in all it s forms And they will watch it in the weirdest places now on TV on ipads on Facebook on YouTube playing on their TV screens and in BULK SESSIONS via Netflix playing on their TV s mostly I get that It s fragmented but TV is still a big deal I get that I watch TV a lot I love TV I grew up on TV I will most likely die in front of the TV Breaking Bad is not successful because it is watchable via binge viewing on Netflix like the book claims Netflix just ga
I had no clue what this was when I got it, thinking it would be about the golden age of television we are currently experiencing Well, that wasn t what this was about, but it was still a fascinating read Wolff s thesis is that the old media are still making money, and the monetized aspects of the digital media are all coming to resemble old media outlets, while the highly touted takeover by digital keeps getting pushed back further and further, and is largely illusory He creates a compe I had no clue what this was when I got it, thinking it would be about the golden age of television we are currently experiencing Well, that wasn t what this was about, but it w
This examination of the interplay between TV and modern digital distribution technologies is a valuable exploration of the history behind current media distribution models but is woefully lacking in understanding of audience engagement and other cultural factors that play an enormous part in modern media consumption habits Wolff attempts to distill media culture down to pure technology, economics, and market forces like they are mystical and unassociated with human behavior While the market si This examination of the interplay between TV and modern digital distribution technologies is a valuable exploration of the history behind current media distribution mod
A sometimes interesting take on mediaI picked up this book when the library didn t have any available copies of Wolff s latest, Fire and Fury As someone who aspires to write for and ultimately create my own television programming, I found this book to be somewhat interesting Much of it is re purposed work that Wolff had previously written for magazines, newspapers, or websites, so those familiar with Wolff s material might not find much new here Now that the book is over three years old A sometimes interesting take on mediaI picked up this book when the library didn t have any available copies of Wolff s latest, Fire and Fury As someone who aspires to write for and ultimately create my own television programming, I found this book to
Don t need the write a book to defend one idea The thesis in itself is right according to our agency experience. Be forewarned, this book ins t really about television It sabout online advertising The first half of the book didn t mention much at all about television, which is precisely why I wanted to read it I was hoping forof a history of television, the rise and fall, the rising from the ashes in the digital world, the resurgence of quality tv programming but that ins t what I got I didn t really take too much away from this book It was a page turner and kept me reading mostly hoping Be forewarned, this book i

[Ebook] Television Is the New Television  By Michael Wolff – Jobs-in-kingston.co.uk
  • Hardcover
  • 224 pages
  • Television Is the New Television
  • Michael Wolff
  • English
  • 16 January 2018
  • 159184813X