Brand Identity Breakthrough

Brand Identity Breakthrough❰Reading❯ ➺ Brand Identity Breakthrough Author Gregory V. Diehl – Jobs-in-kingston.co.uk Bestseller in Public Relations and Selling for Small Business

Does your business have a story to tell? It should! Every new product can be unique in its industry Does yours stand out from t Bestseller in Public Relations and Selling for Small BusinessDoes your business have a story to tell? It should! Every new product can be unique Brand Identity eBook Õ in its industry Does yours stand out from the crowd? After a life of exploring the way people exchange value in overcountries, Diehl teaches business owners how to have conversations about brand strategy In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation With undeniable, wellorganized logic, it will show you how anyone can sell , and at higher prices, so long as they give customers exactly what they want •Learn how to build a unique selling proposition for your product •Learn the best methods for how to sell a product to customers, no matter what you offer •Overcome the sales learning curve, and sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers Only then can you begin to fashion your identity appropriately If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating Can You Tell a Good Story? When Good Ideas Fail Why Entrepreneurs Fail to See Their Own Value Why Others Fail to See Your Value Section II: Creating Your Brand Identity We don’t always know what makes our own ideas valuable Failed entrepreneurs are often very close to getting the results they want In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for Time to move beyond functional descriptions of your business, and focus on profound change Uncovering Your Core Values Developing a Unique Selling Proposition Crafting Your Personality Profile Knowing Your Target Audience Section III: Telling Your Story to the World Communication is happening in every shared moment, and in ways that are not always obvious There are so many other things we take for granted about the messages we send out to the world By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen How to Sell Who You Are How to Speak with Clarity, Authority, amp; Authenticity How to Display Your Character Through Writing How to Educate Your Audience Section IV: Brand Identity Case Studies Case Study : From Consultant to Concierge with Productized Services Case Study : PreSeeding a TwoSided Marketplace for Launch Case Study : Turning a Charitable Project into a Profitable Movement Case Study : Skyrocketing a Personal Brand through Narrative Focus Case Study : Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix : Entrepreneurial Terms Defined Appendix :Useful Starting Questions for New EntrepreneursAppendix : Making Money Online ask them to buy copies as well!. I am the author, so it is quite possible my review of my own work is a teensy bit biased. Maybe. Just a little. But trust me, this is by far the greatest work ever put to paper by the human mind. When an athlete trains for the Olympics, he is surrounded by trainers who guide him to make the correct choices to be his best. Even beauty pageant people have coaches who teach them how to speak, what to wear, and how to present themselves. This is a terrific book that serves as an all-purpose life coach to guide anyone in bettering their life. Whether a person works for a large company, is unemployed, or the boss of a major corporation, this book lights a path to success. Diehl instructs how to reinvent yourself, how to follow trends and find the next idea, then package it so it is embraced by the public. He reminds the reader they should step out of their insular world and really think about what they are selling and why it should matter to someone else. This is a great guide to being a better salesperson, even if your not selling anything. It can be applied to any work situation. There is nothing wrong with self-promotion- what better brand is there than you? 4.5 Stars
Diehl has a very interesting way of looking at entrepreneurship. You’re crash landed alone on an island, do you A) build a basic shelter and horde your resources waiting for rescue, or B) explore your environment and learn to take advantage of it to better your long-term survival? This book isn’t really about how to open your own business. Its about how to develop your business’ identity so it doesn’t just survive, but thrive. I’m definitely keeping this on my short list of book to (re)read should I ever open my own business. Bah. In previous years I would have given this book 3 stars, which was my default not bad rating. However, my commitment to more accurate ratings means this is really just a 2 star for me.

I'm all for speaking from authority, but Gregory Diehl comes across as a self-proclaimed expert who is mostly interested in tooting his own horn and promoting his own coaching services. There were absolutely some valuable insights sprinkled throughout the book, but I spent the majority of the book frustrated with the surface-level advice (and unnecessarily provocative examples).

I would recommend Donald Miller's Building a Story Brand over this one. It's better organized with more broadly applicable examples and a deeper dive into each principle. This book was provided to me by the author. I was given a choice of titles, and settled on this one because my sister and I created a website so my son, who is on the autism spectrum, can sell his art. Malcolm's Tiles was founded so he could travel to Europe to go to an amusement park he saw on YouTube. He was able to fund a trip that included his sister and me in less than two years. I wondered if this book might help me to expand his reach.

So you see, I learned something already--don't be afraid to associate your business with a story. I could have gone on, but hey, this is a review, not a sales pitch. Then again, promoting Malcolm's Tiles in the midst of a written communication that is also aimed at something else conforms to the purpose of the book (I'm restraining myself from including the website, for fear of Amazon's rules, which I don't have time to check right now).

There is a lot of excellent information in this very well-written book, though, as I mentioned above, it's the equivalent of the free podcasts that give something away, but are mainly about selling something at the end. Which doesn't mean you will feel cheated at the end. Well, maybe a bit, at the end, since the vague case studies mainly show the variety of businesses that Diehl has assisted, without giving enough specifics about how he did it. Actually, enough depends on who you are. For the author, the details are enough to drive you to his website or theirs, perhaps.For the record, he doesn't end with the case studies, which leads me back to my first sentence: this is a very well-written book.

All of this just proves that he practices what he preaches, so I'm not player hating. I did find it a bit irrelevant that the forward was written by a Christian, as if conferring a veneer of deeper, higher moral purpose. I will grant, however, that Diehl never tells the reader to do anything unethical, and makes an extended argument for honesty near the end of the book. The Christian angle still struck me as a tad calculating, because most of Brand Identity Breakthrough has nothing much to do with Jesus--it's about defining success in terms of money, then making as much money as you can. Which is part and parcel of being a successful entrepreneur, of course, so
I'm not player hating. An authentically Christian book would have then told you how to give it away, though, as Jesus advised the rich young ruler. The love of money is the root of all evil, after all. Okay, I'm piling on here. I assume you get my point, though.

One small additional quibble. There is a case study where someone turns his charitable tendencies into a business (Diehl seems to take a dim view of the very idea of nonprofits). For future editions, I hope the author edits the word natives out of this story. Because even if you mean to help the natives, there's a whiff of condescension/colonial mentality in the word, which is generally not used when one hangs out with people from the USA, for example. I'm certain that entrepreneur means well, and I hope he has great respect for the people of whichever countries he visits.

Bottom line: Gregory Diehl tells his story well, as he advises the reader to do if he/she wants to generate more business, presenting himself as someone who could move your company to the next level. But even if you don't enlist his services, you can learn a lot from his book. Not far into the book, the author mentions talking to a woman who had failed at 'Shark Tank'. This lady, he says, had no idea about basic concepts like her market size and safety aspects of her beauty product that she was pitching to potential investors. As appalling as it may be that someone would try to sell an idea without knowing ANY basics, it is exactly that kind of readers and budding 'entrepreneurs' that this book is meant for. Read it only if you are starting at Level 0 (or -1) of business.
For the first 40 pages, the author blabbers on and on about something that could have been explained in NOT MORE THAN A PARAGRAPH. For so long, I waited for him to start speaking something meaningful, but gave up eventually. I applied for a refund at Amazon where I had bought this book.

At one point, the author emphasizes a lot about not over-estimating one's product while making a sales pitch. If only he had himself applied that while selling his book as a Breakthrough!
Brand Identity Breakthrough is a must read. It is basic to understand branding for any kind of enterprise but it is deep when guiding you to ask the right questions to develop your brand. I enjoyed the many stories and how these are used to explain the concepts in the book. The case studies at the end of the book added a lot of value for me, not only to see brand identity applied but also as an invitation to check out those respective businesses. It is a 4 and not a 5 because many times it left me wanting to see tools for the practical application of the concepts, although this may have been intentional. Thanks for reaching out to let me know about your book in exchange for my honest review. Honestly, it was worth reading every word of it. This book is a must read for all entrepreneurs seeking a better story for their products. In it the author details a process for you to uncover your solution values, how to develop a strong unique selling proposition and how to educate your audience on its benefits. Overall a fantastic book for anyone building a great brand/solution in the market. The first half of this book was excellent. I highlighted so many great thoughts and quotes and can't wait to implement them in my own brand. The valuable information sort of petered out at the end, and I didn't find the case studies very helpful, but overall, it was a worthwhile read. Reiterates with a different perspective multiple messages around branding that I've also read in multiple other books on branding. Some good case studies to help hammer the point home.

Brand Identity Breakthrough ePUB ´ Brand Identity
    Brand Identity Breakthrough ePUB ´ Brand Identity personality and values with the functionality of your products to become irreplaceable to your audience Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation With undeniable, wellorganized logic, it will show you how anyone can sell , and at higher prices, so long as they give customers exactly what they want •Learn how to build a unique selling proposition for your product •Learn the best methods for how to sell a product to customers, no matter what you offer •Overcome the sales learning curve, and sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers Only then can you begin to fashion your identity appropriately If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating Can You Tell a Good Story? When Good Ideas Fail Why Entrepreneurs Fail to See Their Own Value Why Others Fail to See Your Value Section II: Creating Your Brand Identity We don’t always know what makes our own ideas valuable Failed entrepreneurs are often very close to getting the results they want In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for Time to move beyond functional descriptions of your business, and focus on profound change Uncovering Your Core Values Developing a Unique Selling Proposition Crafting Your Personality Profile Knowing Your Target Audience Section III: Telling Your Story to the World Communication is happening in every shared moment, and in ways that are not always obvious There are so many other things we take for granted about the messages we send out to the world By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen How to Sell Who You Are How to Speak with Clarity, Authority, amp; Authenticity How to Display Your Character Through Writing How to Educate Your Audience Section IV: Brand Identity Case Studies Case Study : From Consultant to Concierge with Productized Services Case Study : PreSeeding a TwoSided Marketplace for Launch Case Study : Turning a Charitable Project into a Profitable Movement Case Study : Skyrocketing a Personal Brand through Narrative Focus Case Study : Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix : Entrepreneurial Terms Defined Appendix :Useful Starting Questions for New EntrepreneursAppendix : Making Money Online ask them to buy copies as well!. I am the author, so it is quite possible my review of my own work is a teensy bit biased. Maybe. Just a little. But trust me, this is by far the greatest work ever put to paper by the human mind. When an athlete trains for the Olympics, he is surrounded by trainers who guide him to make the correct choices to be his best. Even beauty pageant people have coaches who teach them how to speak, what to wear, and how to present themselves. This is a terrific book that serves as an all-purpose life coach to guide anyone in bettering their life. Whether a person works for a large company, is unemployed, or the boss of a major corporation, this book lights a path to success. Diehl instructs how to reinvent yourself, how to follow trends and find the next idea, then package it so it is embraced by the public. He reminds the reader they should step out of their insular world and really think about what they are selling and why it should matter to someone else. This is a great guide to being a better salesperson, even if your not selling anything. It can be applied to any work situation. There is nothing wrong with self-promotion- what better brand is there than you? 4.5 Stars
    Diehl has a very interesting way of looking at entrepreneurship. You’re crash landed alone on an island, do you A) build a basic shelter and horde your resources waiting for rescue, or B) explore your environment and learn to take advantage of it to better your long-term survival? This book isn’t really about how to open your own business. Its about how to develop your business’ identity so it doesn’t just survive, but thrive. I’m definitely keeping this on my short list of book to (re)read should I ever open my own business. Bah. In previous years I would have given this book 3 stars, which was my default not bad rating. However, my commitment to more accurate ratings means this is really just a 2 star for me.

    I'm all for speaking from authority, but Gregory Diehl comes across as a self-proclaimed expert who is mostly interested in tooting his own horn and promoting his own coaching services. There were absolutely some valuable insights sprinkled throughout the book, but I spent the majority of the book frustrated with the surface-level advice (and unnecessarily provocative examples).

    I would recommend Donald Miller's Building a Story Brand over this one. It's better organized with more broadly applicable examples and a deeper dive into each principle. This book was provided to me by the author. I was given a choice of titles, and settled on this one because my sister and I created a website so my son, who is on the autism spectrum, can sell his art. Malcolm's Tiles was founded so he could travel to Europe to go to an amusement park he saw on YouTube. He was able to fund a trip that included his sister and me in less than two years. I wondered if this book might help me to expand his reach.

    So you see, I learned something already--don't be afraid to associate your business with a story. I could have gone on, but hey, this is a review, not a sales pitch. Then again, promoting Malcolm's Tiles in the midst of a written communication that is also aimed at something else conforms to the purpose of the book (I'm restraining myself from including the website, for fear of Amazon's rules, which I don't have time to check right now).

    There is a lot of excellent information in this very well-written book, though, as I mentioned above, it's the equivalent of the free podcasts that give something away, but are mainly about selling something at the end. Which doesn't mean you will feel cheated at the end. Well, maybe a bit, at the end, since the vague case studies mainly show the variety of businesses that Diehl has assisted, without giving enough specifics about how he did it. Actually, enough depends on who you are. For the author, the details are enough to drive you to his website or theirs, perhaps.For the record, he doesn't end with the case studies, which leads me back to my first sentence: this is a very well-written book.

    All of this just proves that he practices what he preaches, so I'm not player hating. I did find it a bit irrelevant that the forward was written by a Christian, as if conferring a veneer of deeper, higher moral purpose. I will grant, however, that Diehl never tells the reader to do anything unethical, and makes an extended argument for honesty near the end of the book. The Christian angle still struck me as a tad calculating, because most of Brand Identity Breakthrough has nothing much to do with Jesus--it's about defining success in terms of money, then making as much money as you can. Which is part and parcel of being a successful entrepreneur, of course, so
    I'm not player hating. An authentically Christian book would have then told you how to give it away, though, as Jesus advised the rich young ruler. The love of money is the root of all evil, after all. Okay, I'm piling on here. I assume you get my point, though.

    One small additional quibble. There is a case study where someone turns his charitable tendencies into a business (Diehl seems to take a dim view of the very idea of nonprofits). For future editions, I hope the author edits the word natives out of this story. Because even if you mean to help the natives, there's a whiff of condescension/colonial mentality in the word, which is generally not used when one hangs out with people from the USA, for example. I'm certain that entrepreneur means well, and I hope he has great respect for the people of whichever countries he visits.

    Bottom line: Gregory Diehl tells his story well, as he advises the reader to do if he/she wants to generate more business, presenting himself as someone who could move your company to the next level. But even if you don't enlist his services, you can learn a lot from his book. Not far into the book, the author mentions talking to a woman who had failed at 'Shark Tank'. This lady, he says, had no idea about basic concepts like her market size and safety aspects of her beauty product that she was pitching to potential investors. As appalling as it may be that someone would try to sell an idea without knowing ANY basics, it is exactly that kind of readers and budding 'entrepreneurs' that this book is meant for. Read it only if you are starting at Level 0 (or -1) of business.
    For the first 40 pages, the author blabbers on and on about something that could have been explained in NOT MORE THAN A PARAGRAPH. For so long, I waited for him to start speaking something meaningful, but gave up eventually. I applied for a refund at Amazon where I had bought this book.

    At one point, the author emphasizes a lot about not over-estimating one's product while making a sales pitch. If only he had himself applied that while selling his book as a Breakthrough!
    Brand Identity Breakthrough is a must read. It is basic to understand branding for any kind of enterprise but it is deep when guiding you to ask the right questions to develop your brand. I enjoyed the many stories and how these are used to explain the concepts in the book. The case studies at the end of the book added a lot of value for me, not only to see brand identity applied but also as an invitation to check out those respective businesses. It is a 4 and not a 5 because many times it left me wanting to see tools for the practical application of the concepts, although this may have been intentional. Thanks for reaching out to let me know about your book in exchange for my honest review. Honestly, it was worth reading every word of it. This book is a must read for all entrepreneurs seeking a better story for their products. In it the author details a process for you to uncover your solution values, how to develop a strong unique selling proposition and how to educate your audience on its benefits. Overall a fantastic book for anyone building a great brand/solution in the market. The first half of this book was excellent. I highlighted so many great thoughts and quotes and can't wait to implement them in my own brand. The valuable information sort of petered out at the end, and I didn't find the case studies very helpful, but overall, it was a worthwhile read. Reiterates with a different perspective multiple messages around branding that I've also read in multiple other books on branding. Some good case studies to help hammer the point home. "/>
  • Paperback
  • 258 pages
  • Brand Identity Breakthrough
  • Gregory V. Diehl
  • English
  • 24 April 2018
  • 9780692651872