Greener Marketing: A Responsible Approach to Business

Greener Marketing: A Responsible Approach to Business[BOOKS] ⚣ Greener Marketing: A Responsible Approach to Business By Martin Charter – Jobs-in-kingston.co.uk An examination of the progress of environmental marketing on a global scale It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever growing An examination A Responsible ePUB ´ of the progress of environmental marketing on a global scale It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever growing demands and expectations of customers Greener Marketing: PDF/EPUB or The purpose of the book is to provide practitioners with best practice examples and actionable recommendations on how to implement green marketing activities It provides information and ideas for those involved in marketing on how Marketing: A Responsible Kindle Ø to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers To achieve a comprehensive viewpoint, the book is split into three sections The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in detail, and the third provides detailed, international case studies Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco innovation, green marketing alliances, environmental communications, green consumers, eco tourism and the problems associated with green marketing in developing countries.

Greener Marketing: A Responsible Approach to Business PDF
    Greener Marketing: A Responsible Approach to Business PDF strategic issues and rationale for green marketing, the second addresses tactical issues in detail, and the third provides detailed, international case studies Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco innovation, green marketing alliances, environmental communications, green consumers, eco tourism and the problems associated with green marketing in developing countries. "/>
  • Hardcover
  • 403 pages
  • Greener Marketing: A Responsible Approach to Business
  • Martin Charter
  • 03 July 2019
  • 1874719004