Swipe to Unlock: The Primer on Technology and Business Strategy

Swipe to Unlock: The Primer on Technology and Business Strategy❰Download❯ ➹ Swipe to Unlock: The Primer on Technology and Business Strategy Author Parth Detroja – Jobs-in-kingston.co.uk An alternative cover edition for this ISBN can be found hereAuthored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a guide which enables anyone to understand the core conc Unlock: The Kindle Ô An alternative cover edition for this ISBN can be found hereAuthored Swipe to Kindle - by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is to Unlock: The PDF/EPUB ä a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumerThisBusiness Bestseller has been featured in Business Insider and was touted as our generation s Rosetta Stone for enabling non engineers to peer into the technology changing everyday life by Jeremy SchifelingYou probably search on Google every day But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free How do they figure out which ads perfectly capture your interests And how do they search the entire internet so quickly, anyway By answering real world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse Unlock the answers you need to become a better educated consumer, digital citizen, or technology professional. Swipe to Unlock is one of the best books I ve read this year Written in an engaging way, the authors are really creative at using analogies and every day examples to explain different technologies and business concepts The book does an excellent job at demystifying the workings of the tech industry.How does Facebook make billions without charging its users a penny This is one the many questions which were answered in the book Swipe to Unlock offers fascinating insights into the business s Swipe to Unlock is one of the best books I ve read this year Written in an engaging way, the authors are really creative at using analogies and every day examples to explain different technologies and business concepts The book does an excellent job at demystifying the workings of the tech industry.How does Facebook make billions without charging its users a penny This is one the many questions which were answered in the book Swipe to Unlock offers fascinating insights into the business side of tech Why doesoffer Prime if it loses them money Why is Uber so dead set on self driving cars Why did Facebook buy the VR company Oculus Why did Microsoft buy LinkedIn On the surface, technology companies may not seem to be following the general rules of economics, but the book does a fantastic job of explaining the motives behind such strategies One case which I found fascinating was about how Nordstrom offers free WiFi to learn how and where people are moving through the store by triangulating their location and see where customers spend the most time.I would highly recommend this book to anyone who is interested in knowing how the business side of the tech industry works and understand how technology is affecting our everyday lives Superbly well written, especially for someone like me with zero tech background It reads like a bunch of stories which it is , so you pick up a lot of really important information without feeling like you re learning Yet I came away with a stronger understanding of the cloud, internet, big data, business strategy, etc I can t emphasize enough how accessible it is to someone with no experience like me.My favorite chapter is probably the one on app economics The way they break down seemingly Superbly well written, especially for someone like me with zero tech background It reads like a bunch of stories which it is , so you pick up a lot of really important information without feeling like you re learning Yet I came away with a stronger understanding of the cloud, internet, big data, business strategy, etc I can t emphasize enough how accessible it is to someone with no experience like me.My favorite chapter is probably the one on app economics The way they break down seemingly strange business decisions like whyoffers Prime is sharp and well thought out, and it s trained me to be a better analytical thinker Awesome Also they cited the hell out of this book Very well researched.The one thing I d like to see changed is a beefier index where you can reference key concepts, not just companies Hopefully that comes in a later version But regardless, bravo telling all my friends about this tl dr a great overview of the tech biz aspects of tech companies to fill gaps in knowledge and highly recommended for aspiring program product managers This book is exactly what it claims to be a guide which enables anyone to understand the core concepts of tech and the business strategy behind it It is written with the intention of being accessible, which it goes above and beyond with Coming from a technical background, I felt that the book covers hot tech topics to exactly the right ext tl dr a great overview of the tech biz aspects of tech companies to fill gaps in knowledge and highly recommended for aspiring program product managers This book is exactly what it claims to be a guide which enables anyone to understand the core concepts of tech and the business strategy behind it It is written with the intention of being accessible, which it goes above and beyond with Coming from a technical background, I felt that the book covers hot tech topics to exactly the right extent for its purposes no , no less My major takeaways were primarily from the business related insights That said, this is NOT the read you pick up to learn about the intricacies of network protocols or how to build a neural net, or the details of B2B But itisthe one you pick up to learn about the business product marketing side if you re a techie, or to learn about core tech industry information if you re a biz person I d also recommend this book if you re neither and want to delve into the tech industry without much starting knowledge In addition, while this gets a little meta, the authors writing style is an exemplar of communicating technical information to non technical audiences in a coherent, engaging way This is an imperative skill for the program product management role at many tech companies, and as an aspiring PM I felt that I learned by example from this book Fantastic insights into the business side of tech Why doesoffer Prime if it loses them money Why is Uber so dead set on self driving cars Why did Facebook buy the VR company Oculus Answers to all these questions are inside The book does a great job avoiding jargon, too Heck my mom read it and she could understand it all Not common for a tech book.One of the top 3 books business techies should read, along with I liked this book a lot and would like to read it again sometime just to refresh my memory The authors are able to explain technology and business concepts in an easy to understand way They are really good at using analogies and every day examples to explain things that are not in physical life Take API for example, if you google API, this will come up An application program interface API is a set of routines, protocols, and tools for building software applications Basically, an API spec I liked this book a lot and would like to read it again sometime just to refresh my memory The authors are able to explain technology and business concepts in an easy to understand way They are really good at using analogies and every day examples to explain things that are not in physical life Take API for example, if you google API, this will come up An application program interface API is a set of routines, protocols, and tools for building software applications Basically, an API specifies how software components should interact Additionally, APIs are used when programming graphical user interface GUI components Instead of using those dry language, the author picked google map API as an example and went through how apps like Yelp and Uber can use it without reinventing the wheel For people who are already technology savvy, this may be too simple For me, this reads kept me interested Previously, I didn t know the difference between http and https and how public wifi is easy to be hacked This book is the new 101 in this era Firstly, I m not sure what the target audience for this book is non coders is too broad a category I m a product manager and I picked this book up as I have also been planning to write blogs to simplify technology and businesses for a layman Most of the business concepts it covers can be easily understood by just reading popular tech blogs It fell short of explaining technological concepts well and it only skimmed the surface most often.The book generally reads like a congregation of Quora Firstly, I m not sure what the target audience for this book is non coders is too broad a category I m a product manager and I picked this book up as I have also been planning to write blogs to simplify technology and businesses for a layman Most of the business concepts it covers can be easily understood by just reading popular tech blogs It fell short of explaining technological concepts well and it only skimmed the surface most often.The book generally reads like a congregation of Quora questions and answers and although I really liked the analogies used, I didn t derive much value from this book This book has altered how I analyze business strategy It was fascinating learning about how Nordstrom offers free WiFi to learn how and where people are moving through the store by triangulating location for instance I highly recommend reading this book if you want to learn how the tech in your life actually works and why it works the way it does. One of my friends recommended this book to me because I was interested in going into tech The book was really insightful and a very quick read, covering topics like machine learning, algorithms, and cloud services I would highly recommend this book to anyone who is looking to learnabout what technologies are being used in the tech space I picked this book up because I was interested in reading good examples of essays explaining technology to a non technical audience, an essential skill for good Product Managers This book had many great analogies, covered significant ground everything from tech business strategy to how the internet works to hardware and machine learning , and had one of the most interesting, but not the most complete, explanations of software algorithms APIs A B testing I ve read Yet while my initial ex I picked this book up because I was interested in reading good examples of essays explaining technology to a non technical audience, an essential skill for good Product Managers This book had many great analogies, covered significant ground everything from tech business strategy to how the internet works to hardware and machine learning , and had one of the most interesting, but not the most complete, explanations of software algorithms APIs A B testing I ve read Yet while my initial expectation was mostly met, I ultimately felt this book was lacking and would hesitate to recommend it to people interested in product management or anyone who is even moderately familiar with popular tech media TechCrunch, Business Insider, etc While the topic selection was excellent, many of the explanatory essays were insufficiently ambitious or creative and instead merely summarized popular media coverage The writing team avoided hard explanations ain depth explanation of even one of the algorithms hinted at would have been greatly appreciated , substantive sources with a few exceptions, including one section on acquisitions where they cite some SEC filings , and gave short shrift to the points of view they did not hold in contentious debates like in their coverage of net neutrality where they don t really explain or rebut the FCC s decision to classify ISPs as information services This was most painfully apparent in the section entitled How does Pokemon Go work The answer the authors give is essentially camera sensors algorithms, the sources cited are mostly written by journalists from publications like Fast Company or by members of fan forums, and the reader ultimately emerges without any additional understanding, regardless of their background unless they ve never heard of Pokemon Go This is compounded by the continuous anonymous and unqualified references to sources as experts , economists , etc which makes it very difficult to understand who the prominent voices are in each area.I really like the concept of this book and admire the authors for undertaking this ambitious and broad project They succeeded in being readable, representing some information using clever metaphors, and highlighting the most important topics in the tech industry I think a revised version of this book with a pared down topic list,substantive sources possibly including interviews conducted by the authors, academic literature from economics, computer science, sociology, etc., legal documents, and the like , andcritical analysis of these sources to give readers a good understanding of the debates going on in technology instead of an almost meaningless taste would be a book I would recommend to anyone interested in learningabout the tech industry This book was incredibly informative giving facts and points about the industry and many things I had always had a question on, but didn t know where how to find the answer It was very easy to read with the topics of the books laid out nicely and with many examples that you will be able to remember when telling others about the contents of the book.I don t work in tech, but the industry is fascinating to me, and this book provided a deeper knowledge into some topics that I have read in the news This book was incredibly informative giving facts and points about the industry and many things I had always had a question on, but didn t know where how to find the answer It was very easy to read with the topics of the books laid out nicely and with many examples that you will be able to remember when telling others about the contents of the book.I don t work in tech, but the industry is fascinating to me, and this book provided a deeper knowledge into some topics that I have read in the news I d recommend this book to anyone who has an interest in tech and would like to have a broader knowledge when reading about the industry or discussing with others

Swipe to Unlock: The Primer on Technology and Business
    Swipe to Unlock: The Primer on Technology and Business and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumerThisBusiness Bestseller has been featured in Business Insider and was touted as our generation s Rosetta Stone for enabling non engineers to peer into the technology changing everyday life by Jeremy SchifelingYou probably search on Google every day But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free How do they figure out which ads perfectly capture your interests And how do they search the entire internet so quickly, anyway By answering real world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse Unlock the answers you need to become a better educated consumer, digital citizen, or technology professional. Swipe to Unlock is one of the best books I ve read this year Written in an engaging way, the authors are really creative at using analogies and every day examples to explain different technologies and business concepts The book does an excellent job at demystifying the workings of the tech industry.How does Facebook make billions without charging its users a penny This is one the many questions which were answered in the book Swipe to Unlock offers fascinating insights into the business s Swipe to Unlock is one of the best books I ve read this year Written in an engaging way, the authors are really creative at using analogies and every day examples to explain different technologies and business concepts The book does an excellent job at demystifying the workings of the tech industry.How does Facebook make billions without charging its users a penny This is one the many questions which were answered in the book Swipe to Unlock offers fascinating insights into the business side of tech Why doesoffer Prime if it loses them money Why is Uber so dead set on self driving cars Why did Facebook buy the VR company Oculus Why did Microsoft buy LinkedIn On the surface, technology companies may not seem to be following the general rules of economics, but the book does a fantastic job of explaining the motives behind such strategies One case which I found fascinating was about how Nordstrom offers free WiFi to learn how and where people are moving through the store by triangulating their location and see where customers spend the most time.I would highly recommend this book to anyone who is interested in knowing how the business side of the tech industry works and understand how technology is affecting our everyday lives Superbly well written, especially for someone like me with zero tech background It reads like a bunch of stories which it is , so you pick up a lot of really important information without feeling like you re learning Yet I came away with a stronger understanding of the cloud, internet, big data, business strategy, etc I can t emphasize enough how accessible it is to someone with no experience like me.My favorite chapter is probably the one on app economics The way they break down seemingly Superbly well written, especially for someone like me with zero tech background It reads like a bunch of stories which it is , so you pick up a lot of really important information without feeling like you re learning Yet I came away with a stronger understanding of the cloud, internet, big data, business strategy, etc I can t emphasize enough how accessible it is to someone with no experience like me.My favorite chapter is probably the one on app economics The way they break down seemingly strange business decisions like whyoffers Prime is sharp and well thought out, and it s trained me to be a better analytical thinker Awesome Also they cited the hell out of this book Very well researched.The one thing I d like to see changed is a beefier index where you can reference key concepts, not just companies Hopefully that comes in a later version But regardless, bravo telling all my friends about this tl dr a great overview of the tech biz aspects of tech companies to fill gaps in knowledge and highly recommended for aspiring program product managers This book is exactly what it claims to be a guide which enables anyone to understand the core concepts of tech and the business strategy behind it It is written with the intention of being accessible, which it goes above and beyond with Coming from a technical background, I felt that the book covers hot tech topics to exactly the right ext tl dr a great overview of the tech biz aspects of tech companies to fill gaps in knowledge and highly recommended for aspiring program product managers This book is exactly what it claims to be a guide which enables anyone to understand the core concepts of tech and the business strategy behind it It is written with the intention of being accessible, which it goes above and beyond with Coming from a technical background, I felt that the book covers hot tech topics to exactly the right extent for its purposes no , no less My major takeaways were primarily from the business related insights That said, this is NOT the read you pick up to learn about the intricacies of network protocols or how to build a neural net, or the details of B2B But itisthe one you pick up to learn about the business product marketing side if you re a techie, or to learn about core tech industry information if you re a biz person I d also recommend this book if you re neither and want to delve into the tech industry without much starting knowledge In addition, while this gets a little meta, the authors writing style is an exemplar of communicating technical information to non technical audiences in a coherent, engaging way This is an imperative skill for the program product management role at many tech companies, and as an aspiring PM I felt that I learned by example from this book Fantastic insights into the business side of tech Why doesoffer Prime if it loses them money Why is Uber so dead set on self driving cars Why did Facebook buy the VR company Oculus Answers to all these questions are inside The book does a great job avoiding jargon, too Heck my mom read it and she could understand it all Not common for a tech book.One of the top 3 books business techies should read, along with I liked this book a lot and would like to read it again sometime just to refresh my memory The authors are able to explain technology and business concepts in an easy to understand way They are really good at using analogies and every day examples to explain things that are not in physical life Take API for example, if you google API, this will come up An application program interface API is a set of routines, protocols, and tools for building software applications Basically, an API spec I liked this book a lot and would like to read it again sometime just to refresh my memory The authors are able to explain technology and business concepts in an easy to understand way They are really good at using analogies and every day examples to explain things that are not in physical life Take API for example, if you google API, this will come up An application program interface API is a set of routines, protocols, and tools for building software applications Basically, an API specifies how software components should interact Additionally, APIs are used when programming graphical user interface GUI components Instead of using those dry language, the author picked google map API as an example and went through how apps like Yelp and Uber can use it without reinventing the wheel For people who are already technology savvy, this may be too simple For me, this reads kept me interested Previously, I didn t know the difference between http and https and how public wifi is easy to be hacked This book is the new 101 in this era Firstly, I m not sure what the target audience for this book is non coders is too broad a category I m a product manager and I picked this book up as I have also been planning to write blogs to simplify technology and businesses for a layman Most of the business concepts it covers can be easily understood by just reading popular tech blogs It fell short of explaining technological concepts well and it only skimmed the surface most often.The book generally reads like a congregation of Quora Firstly, I m not sure what the target audience for this book is non coders is too broad a category I m a product manager and I picked this book up as I have also been planning to write blogs to simplify technology and businesses for a layman Most of the business concepts it covers can be easily understood by just reading popular tech blogs It fell short of explaining technological concepts well and it only skimmed the surface most often.The book generally reads like a congregation of Quora questions and answers and although I really liked the analogies used, I didn t derive much value from this book This book has altered how I analyze business strategy It was fascinating learning about how Nordstrom offers free WiFi to learn how and where people are moving through the store by triangulating location for instance I highly recommend reading this book if you want to learn how the tech in your life actually works and why it works the way it does. One of my friends recommended this book to me because I was interested in going into tech The book was really insightful and a very quick read, covering topics like machine learning, algorithms, and cloud services I would highly recommend this book to anyone who is looking to learnabout what technologies are being used in the tech space I picked this book up because I was interested in reading good examples of essays explaining technology to a non technical audience, an essential skill for good Product Managers This book had many great analogies, covered significant ground everything from tech business strategy to how the internet works to hardware and machine learning , and had one of the most interesting, but not the most complete, explanations of software algorithms APIs A B testing I ve read Yet while my initial ex I picked this book up because I was interested in reading good examples of essays explaining technology to a non technical audience, an essential skill for good Product Managers This book had many great analogies, covered significant ground everything from tech business strategy to how the internet works to hardware and machine learning , and had one of the most interesting, but not the most complete, explanations of software algorithms APIs A B testing I ve read Yet while my initial expectation was mostly met, I ultimately felt this book was lacking and would hesitate to recommend it to people interested in product management or anyone who is even moderately familiar with popular tech media TechCrunch, Business Insider, etc While the topic selection was excellent, many of the explanatory essays were insufficiently ambitious or creative and instead merely summarized popular media coverage The writing team avoided hard explanations ain depth explanation of even one of the algorithms hinted at would have been greatly appreciated , substantive sources with a few exceptions, including one section on acquisitions where they cite some SEC filings , and gave short shrift to the points of view they did not hold in contentious debates like in their coverage of net neutrality where they don t really explain or rebut the FCC s decision to classify ISPs as information services This was most painfully apparent in the section entitled How does Pokemon Go work The answer the authors give is essentially camera sensors algorithms, the sources cited are mostly written by journalists from publications like Fast Company or by members of fan forums, and the reader ultimately emerges without any additional understanding, regardless of their background unless they ve never heard of Pokemon Go This is compounded by the continuous anonymous and unqualified references to sources as experts , economists , etc which makes it very difficult to understand who the prominent voices are in each area.I really like the concept of this book and admire the authors for undertaking this ambitious and broad project They succeeded in being readable, representing some information using clever metaphors, and highlighting the most important topics in the tech industry I think a revised version of this book with a pared down topic list,substantive sources possibly including interviews conducted by the authors, academic literature from economics, computer science, sociology, etc., legal documents, and the like , andcritical analysis of these sources to give readers a good understanding of the debates going on in technology instead of an almost meaningless taste would be a book I would recommend to anyone interested in learningabout the tech industry This book was incredibly informative giving facts and points about the industry and many things I had always had a question on, but didn t know where how to find the answer It was very easy to read with the topics of the books laid out nicely and with many examples that you will be able to remember when telling others about the contents of the book.I don t work in tech, but the industry is fascinating to me, and this book provided a deeper knowledge into some topics that I have read in the news This book was incredibly informative giving facts and points about the industry and many things I had always had a question on, but didn t know where how to find the answer It was very easy to read with the topics of the books laid out nicely and with many examples that you will be able to remember when telling others about the contents of the book.I don t work in tech, but the industry is fascinating to me, and this book provided a deeper knowledge into some topics that I have read in the news I d recommend this book to anyone who has an interest in tech and would like to have a broader knowledge when reading about the industry or discussing with others "/>
  • Paperback
  • 323 pages
  • Swipe to Unlock: The Primer on Technology and Business Strategy
  • Parth Detroja
  • English
  • 06 November 2019
  • 1976182190